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The Modern Face of Marrakech
Guéliz
Just beyond the ancient Medina lies Guéliz, Marrakech’s modern district. Built during the French Protectorate in the early 20th century, Guéliz offers a striking contrast to the traditional souks and palaces, blending modern life with Moroccan charm.
🏛️ History of Guéliz
Guéliz was developed during the French Protectorate in the early 20th century. Named after the nearby Gueliz hill, this district was designed to expand Marrakech beyond its Medina walls. French architects introduced wide boulevards, art deco buildings, and European-style squares, giving the area a modern character that stands in contrast to the labyrinthine alleys of the Medina.
Today, Guéliz is where Marrakech’s past and present meet. Historic colonial architecture sits side by side with modern malls, creative spaces, and an ever-evolving dining scene.
🖼️ Art & Culture
Guéliz has become the cultural hub of modern Marrakech. Visitors can explore:
MACMA (Musée d’Art et de Culture de Marrakech): Exhibiting Moroccan modern art and photography.
David Bloch Gallery: A contemporary art gallery showcasing Moroccan and international artists.
Galerie 127: Famous for photography exhibitions, reflecting Morocco’s dynamic identity.
Théâtre Royal: Hosting concerts, theater productions, and cultural events.
For art lovers, Guéliz is a must-see — it’s the epicenter of Marrakech’s contemporary creative scene.
🛍️ Shopping in Guéliz
Unlike the traditional souks, Guéliz is home to modern boutiques and international brands. Visitors can explore:
High-end fashion & décor shops with Moroccan-inspired design.
Carré Eden Mall, offering international shopping in a sleek environment.
Concept stores and design boutiques blending tradition with modern trends.
It’s where locals and expats come to shop, stroll, and embrace a cosmopolitan lifestyle.
☕ Cafés & Dining
Guéliz is also known for its European-style café culture. Lined with trendy restaurants, bakeries, and coffee shops, it offers a relaxed contrast to the Medina. Popular spots include:
Grand Café de la Poste: A historic colonial café-restaurant, exuding old-world charm.
Trendy rooftop lounges offering international cuisine.
Pâtisseries and coffee shops perfect for an afternoon break.
💡 Tips for Visitors
Guéliz is best explored in the late afternoon or evening, when the cafés and restaurants come alive.
Combine a visit with the nearby Majorelle Garden and Yves Saint Laurent Museum, both located at the edge of Guéliz.
Wear comfortable shoes — boulevards are wide, but distances between attractions can be longer than in the Medina.
✨ Conclusion
Guéliz is Marrakech’s modern heartbeat. For DARSTAY guests, it’s an opportunity to see how tradition and modernity coexist — from art galleries to stylish boutiques and cafés. Visiting Guéliz is essential for travelers who want to experience the full spectrum of Marrakech life.
